Property marketing
Many property investors find that attracting – and keeping – great tenants is their greatest challenge. With Brunson Property Management, there is no extra charge for advertising your property to rent. As your full-service property management services partner, we handle advertising, showings, tenant selection and relieve you of all aspects of tenant management.
In a “for sale” market, most buyers and sellers go on the internet to get educated as to neighborhoods and prices before they ever contact a real estate agent.
In a “for rent” market, in days gone by, it was the newspaper where most prospective tenants looked for rentals. Most now go to the web first. For renters, it has made finding good rental information more of a challenge. The choices usually fall into one of the following categories:
In a “for sale” market, most buyers and sellers go on the internet to get educated as to neighborhoods and prices before they ever contact a real estate agent.
In a “for rent” market, in days gone by, it was the newspaper where most prospective tenants looked for rentals. Most now go to the web first. For renters, it has made finding good rental information more of a challenge. The choices usually fall into one of the following categories:
- Pre-paid rental listing agencies
- Traditional real estate offices
- Free to search/charge to advertise – rental listing agencies & sites
- Free internet classifieds
- Placement brokers
Pre-paid Rental Listing Agencies – These companies appear high on most internet searches. They'll give a prospective renter only a little bit of property information until you pay them a fee. The fee buys you more detailed information and addresses on available rentals. These companies get their listings from property owners and managers who advertise with them. Some charge to advertise, most do it for free. A few of these companies are very good, many are not. The biggest complaints we hear are that the information is so old that the properties are already rented, and that the fees are very high for information that could be found for free.
Traditional Real Estate Offices – Some agents, who generally specialize in the “for sale” market, will also list property for rent (especially when sales are slow). These listings can be found on websites with MLS search capabilities. The number of listings you will find is generally limited, and they are usually for the higher end of the single family home market.
Free to Search/Charge to Advertise – Rental Listing Agencies – These companies are similar to the above except they don’t charge the prospective renters. Instead, they more often charge the owner or manager to advertise. Because they charge they have fewer listings. Again, the listings are sometimes too old. The biggest complaint is that they predominately have listings only for large apartment complexes with very few for single family homes, condos or small complexes.
Free to Search/Free to Advertise – Rental Listing Sites – These are growing in popularity with new sites popping up constantly. Some are very good. It requires a lot of inputting time, but Brunson Property Management advertises on virtually all of them we can find. At present, a lot of these sites still don’t come up too high in search engine results, but they are becoming more effective over time, as people adopt them as the "go-to" source for targeting their rental needs.
Free Internet Classifieds – The leader in this area is Craigslist, one of the most active websites in the world. They are free to advertise and free to search. The biggest complaint for landlords who advertise is the tremendous amount of internet scammers who will contact you. If you can’t immediately spot them, it will drive you crazy.
Traditional Real Estate Offices – Some agents, who generally specialize in the “for sale” market, will also list property for rent (especially when sales are slow). These listings can be found on websites with MLS search capabilities. The number of listings you will find is generally limited, and they are usually for the higher end of the single family home market.
Free to Search/Charge to Advertise – Rental Listing Agencies – These companies are similar to the above except they don’t charge the prospective renters. Instead, they more often charge the owner or manager to advertise. Because they charge they have fewer listings. Again, the listings are sometimes too old. The biggest complaint is that they predominately have listings only for large apartment complexes with very few for single family homes, condos or small complexes.
Free to Search/Free to Advertise – Rental Listing Sites – These are growing in popularity with new sites popping up constantly. Some are very good. It requires a lot of inputting time, but Brunson Property Management advertises on virtually all of them we can find. At present, a lot of these sites still don’t come up too high in search engine results, but they are becoming more effective over time, as people adopt them as the "go-to" source for targeting their rental needs.
Free Internet Classifieds – The leader in this area is Craigslist, one of the most active websites in the world. They are free to advertise and free to search. The biggest complaint for landlords who advertise is the tremendous amount of internet scammers who will contact you. If you can’t immediately spot them, it will drive you crazy.
